How We Rank Businesses
Our rankings are based on objective, measurable data - not advertising dollars. Here's exactly how we calculate scores.
No Paid Placements
Businesses cannot pay for higher rankings. Every score is calculated using the same objective criteria. We believe consumers deserve transparent, trustworthy information about local businesses.
Four Components of Your Score
Digital Excellence
40% weightHow well does your online presence serve customers? We analyze your website across multiple dimensions.
Market Position
25% weightHow do you compare to similar businesses in your category? We calculate your competitive standing.
Trust & Completeness
20% weightIs your business information complete and verified? Complete profiles build customer trust.
Momentum
15% weightAre you improving over time? We reward businesses that invest in their online presence.
Ranking Tiers
After calculating your composite score, we assign a tier based on where you rank compared to all businesses in your category.
| Tier | Percentile | What It Means |
|---|---|---|
| Elite | Top 5% | Category leaders with exceptional digital presence |
| Excellent | Top 15% | High-performing businesses well above average |
| Quality | Top 35% | Good performers meeting quality standards |
| Emerging | 35-65% | Average performers with growth potential |
| Developing | Bottom 35% | Significant improvement opportunity exists |
Data Sources
We use publicly available data and industry-standard tools to evaluate websites:
- •Website Analysis: Our proprietary crawler evaluates HTML structure, content, and technical elements
- •Performance Metrics: Google PageSpeed Insights API for loading speed and Core Web Vitals
- •Security Checks: SSL certificate validation and security header analysis
- •Business Directory: Our verified database of Eagle County businesses
Frequently Asked Questions
How often are rankings updated?▼
Rankings are recalculated daily. Website analyses are refreshed weekly or when significant changes are detected.
Can I pay to improve my ranking?▼
No. Rankings are based entirely on objective metrics. The only way to improve your ranking is to improve your digital presence - which benefits your customers too.
Why isn't my business ranked?▼
To be ranked, your business must be in our directory and have a website we can analyze. Businesses without websites receive a baseline score based on profile completeness only.
How can I improve my score?▼
Focus on improving your website quality: ensure it loads quickly, works well on mobile, has good SEO, uses HTTPS, and provides clear information about your business. Complete your directory profile with accurate contact information.
I think my score is wrong. What can I do?▼
Our analysis is automated and may occasionally miss nuances. If you believe there's an error, contact us and we'll review your listing. Note that we cannot manually adjust scores - only fix data issues.
Ready to see the rankings?
Explore top-rated businesses across all categories in Eagle County.
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